LA JORDANIA
I led the rebranding of La Jordania, a Jordanian restaurant in Surfers Paradise, Gold Coast. The new visual identity draws inspiration from Jordan's cultural and natural heritage, featuring elements like the Sinai Rosefinch, desert dromedaries, local palm trees, the ancient city of Petra, and traditional crafts. The colour palette reflects desert hues—rose red, sandstone beige, and ancient gold—evoking the landscapes of Petra and the broader Jordanian environment. Textures derived from traditional Jordanian crafts add depth and authenticity to the brand's visual elements. This rebranding presents La Jordania as a harmonious blend of tradition and modernity, offering patrons an immersive experience that celebrates Jordan's culinary and cultural essence.
Overall, the design project for Valerie Sounds is focused on creating a modern and professional brand identity that reflects the company's commitment to quality and precision. With its sleek black and white branding, state-of-the-art recording technology, and focus on high-quality production services, Valerie Sounds is set to become a leading recording company in Florianópolis, Brazil.
Client
LA JORDANIA
MIDDLE EASTERN CUISINE
Year
2025